The following is an excerpt from our upcoming
illustrated eBook, The Digital Table, available October 22. Follow nsquared here for more information on its release.
The Rate of the Adoption of Technology
Technology is the tool we use to move the world forward. It
is the tool that we invent to meet a need - to count, to cool, to connect.
For this reason it is also a driver of our behaviour. We
learn to go to the kitchen for food instead of the market. We learn to check
our Maps app and bin the Street Directory. We learn to tap a book.
The graph above demonstrates how new technology is being
adopted at an increasingly rapid pace. This also means that our behaviour is
changing and adapting at its quickest pace in history. The past twenty years
has seen incredible advancements in personal device technology and we have
changed our behaviour to meet it. But, in some regards, this behaviour model we
have been trained into goes against our nature.
The
digital table is a response to this behaviour shift. And to fully understand
its place, we will start 200 million years ago…
Our neocortex, the word to make anyone sound smart,
developed 200 million years ago. It separated us from our reptilian
counterparts for two significant reasons, and explains our drive for constant
improvement.
And so the Neocortex has led us to where we are today. In
the cloud.
A Cloud Revolution
The cloud is the latest term given to larger computer
power. The cloud, as it appears, is an infinite resource of computing power
being used to revolutionalise our communications systems, extending our data
from our limited finger tips to endlessly accessible locations.
This means that in many ways, hardware is becoming
commoditised. A $99 tablet at the local supermarket is no longer a shock. Our
understanding of computers is changing. Technology has shifted so
significantly that instead of technological “silos”, our behaviour is changing
in a way that shows we understand everything is, and should be, connected.
Time to Re-Imagine
This siloed technology ignores our natural social drive. We
have trained ourselves to behave in this way as this was the only technology
available to us.
The definition of “multi -user technology” is changing. It
is not about sharing a computer any more. Multi-user technology isn’t about
replacing the individual device. Multi-user technology is about creating spaces
to share information together; collaborative spaces to connect meaningfully in
the real world again. Multi-user technology is a different mechanism for
interaction in the new world.
It’s time to re-imagine technology beyond the single-user.
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