Thursday, December 10, 2009

nsquared at the LA Car Show with Lexus

At nsquared we recently helped Lexus show off their new hybrid technology by using our hybrid technologies. Lexus needed an interactive kiosk that would engage its existing customers and hook new ones. We teamed with design and concept studio, Spinifex, to deliver some outright high tech, hands-on goodness to match the image of Lexus’ progressive concept car that they plan to have in production for next year.

Using a Windows 7 Touch kiosk paired with a Nikon D90 camera, we enabled consumers to contribute to the Photosynth project dedicated entirely to the Lexus Concept vehicle, and to decide the colours of the production cars.

The kiosks allow attendees of the car show to get a great feel for the car by using the Nikon D90s to capture the car’s best features. The pictures are then uploaded to the synth. The same pictures were sent by email and shared with friends and family, directly or through social networking sites. By all accounts the kiosks and interactive app took a beating that no one could have planned for, and it came out shining: more zero-defect software that has resulted in highly engaged consumers and high quality leads for Lexus! Take a look at one of the many Lexus Synths here.

Photosynth is a spectacular technology allowing digital pictures to be collected and compiled into stunning 3D experiences. The 3D experiences can be navigated and explored at amazing levels of detail! You can even create your own . We’re looking for more ways to use this fascinating technology to encourage collaboration and engagement in the very near future.
If you have an idea, please drop us a note.

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