Using a Windows 7 Touch kiosk paired with a Nikon D90 camera, we enabled consumers to contribute to the Photosynth project dedicated entirely to the Lexus Concept vehicle, and to decide the colours of the production cars.
The kiosks allow attendees of the car show to get a great feel for the car by using the Nikon D90s to capture the car’s best features. The pictures are then uploaded to the synth. The same pictures were sent by email and shared with friends and family, directly or through social networking sites. By all accounts the kiosks and interactive app took a beating that no one could have planned for, and it came out shining: more zero-defect software that has resulted in highly engaged consumers and high quality leads for Lexus! Take a look at one of the many Lexus Synths here.
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